DMA Email Marketing Guide
The DMA (Direct Marketing Association) recently released its email marketing guide that is jammed full of great info for email marketing. They just announced that it is now available online and I thought some of my readers might like to see it. Here is the link...
DMA Email Marketing Guide
This is a very good area for the DMA to spend resources for a few reasons...
- Email marketing is growing
- Email marketing and direct marketing go very well together and are really one and the same.
- The incredible amount of bad info regarding email marketing that is out there.
I felt the guide was pretty good overall. Please keep in mind as you look it over that the majority of the content was written by consultants and service providers so to some degree the information will be slanted, but probably not any more than any other "free" info is on the Internet.
Happy reading.
Michael Temple
