Here is an interesting story that backs up what I have been saying for years. Thomasnet.com has won for another year the Web Awards, which is awards that are given to the 96 top industry web sites each year for excellence in Internet marketing. Here is a link to the press release...
http://news.thomasnet.com/companystory/495533
What I find interesting about the story is the fact that content is one of the key reasons given for winning the award again. The site offers drawings for engineers, news, etc. Obviously a site that has done it's homework on what the audience wants/needs and provided it via their web site.
The days of simply throwing up a web site and forgetting about it are (thankfully) long gone. We are in the era of content equals value. If you need some value based content for your site check out some of the services I have on my site such as copywriting and development of white papers. If you really need to step up to the next level a full blown consulting project on developing a destination site may be in order. these items can really help you begin creating the very valuable content that will win customers and bring new visitors to your site.
Michael Temple
