- Marketing Focused: The number one issue with freelance businesses is getting clients. This typically provides the biggest challenge to new freelancers and is probably the number one reason freelancers either don't start a business or fail after they do. This book does an excellent job at detailing how to get clients, nurture leads, build lists, and provides many tactics for marketing and selling your skills. Because the book is generic in terms of its focus any type of freelancer will benefit from this key focus on developing business.
- Lead Nurturing Covered in Detail: If marketing is a key point of success than lead nurturing is definitely a close second. The authors dedicate a whole chapter to this, plus add other helpful advice to other chapters like developing a "buzz piece", which was fantastic! In addition, they discuss several techniques for nurturing someone who is interested but not quite ready to buy. This is a critical skill for freelancers and one that could mean the difference between success and failure. They cover this topic very well.
- Inspirational: As you read the book you get the perspective of 3 different authors and get a sense of their journey into the freelance world. They share mistakes they have made as well as things they did right and the lessons learned. For the beginning freelancer you really get a feel that you can do this successfully by reading the book, which is very important to the first time freelancer.
- Comprehensive: In addition to being marketing focused the book discusses other key topics that are extremely useful to the beginning and even experienced freelancer including:
- Pricing your services
- Boosting productivity
- Developing alternative streams of income
- Creating a work/life balance
Overall the book is extremely well written with a lot of great information, but I found a couple of areas I think could have been stronger.
- Freelance Money Management: The book does touch on this topic, but doesn't really delve into it in any kind of depth, but unfortunately this is a key area where many freelancers fail at. A little more depth on the managing up and down cash flows, money management, and taxes would have made the book better and more comprehensive. I realize this can be a huge a complex topic worthy of its own book, but a little more detail would have been really helpful.
- Strategic Partnerships: One thing many freelancers will quickly discover is that they can't do everything themselves. They need employees, which wouldn't make them freelancers any longer or they need strategic partners. For example, copywriters can benefit by having partnerships with graphic designers and possibly printers. Web designers can benefit from having partnerships with graphic designers, database developers (assuming they don't do this themselves), copywriters, and others who can expand their capabilities and give clients the same turn key solutions that larger companies can give them, but without the cost and overhead. This would have been a wonderful chapter to include in the book because it is very important to long term prosperity as a freelancer. To be fair the authors do touch on the topic in a couple of pages of chapter 11, but such a great topic really deserves its own chapter.